motivation is easy, (musical) comedy is hard
Attend a big trade show or a national corporate meeting nowadays, and the non-PowerPoint entertainment might remind you of a very wealthy couple's wedding reception. Almost any touring music act you've seen listed in Pollstar--and a few informal "all-star" line-ups you haven't--is probably available for corporate gigs and private parties if enough cash is on offer. The aging Boomer audience that organizes and gathers for these events is out to have a good time on the company dime.
In the Lounge era, at a convention center near you, corporate gigs included a very different sort of on-site entertainment: the industrial musical. Like the industrial films that also flourished during the post-war era, the live shows were straight corporate propaganda. Companies wanted to get their message across to the creme of the workforce. They spent big money to hire well-known composers like Kander and Ebb (Cabaret, Chicago) or Harnick and Bock (Fiddler on the Roof) to write motivational mini-musicals complete with sets, lights and costumes, that were performed by stage stars of their day (Hal Linden, Florence Henderson and Bob Fosse among them), all in the name of increased sales and higher morale.
Inextricably linked with Lounge (and published by strange music authority Irwin Chusid) is the commercial art of composer and arranger Bob Thompson--RCA's lord of Living Stereo and maestro of the Space Age Bachelor Pad sound. Thompson's industrial musical about the radio ad biz, That Agency Thing, featured the work of well-known voice-over artists like June Foray (Rocky the Flying Squirrel), Paul "Boris Badinov" Frees, and Herschel "Charlie the Tuna" Bernardi.
Industrial shows were all about preaching to the choir. Through sponsorships like AT&T's Bell Telephone Hour, companies got their message out to the general public as well, through the emerging high-tech entertainment medium of the day--television. Whether you are a pop music enthusiast or a cultural studies geek, the Bell Telephone Hour episode guide is guaranteed to ring your chimes.